Freelance Designer specialised in complex digital products.

MILANO / REMOTo

I help companies and startups design and improve complex digital products, working from user needs and business requirements to clear, intuitive and effective experiences.

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Enterprise digital product displayed across desktop and mobile interfaces

— COMMON CHALLENGES

A few challenges I can help you solve

Every project is different, but some problems come up more often than others. These are some of the challenges I can help you address.

— COMMON CHALLENGES

A few challenges I can help you solve

Every project is different, but some problems come up more often than others. These are some of the challenges I can help you address.

Understand what users really need

Interviews, benchmarking and market research to make decisions based on evidence, not assumptions.

Turn an idea into a product

From problem definition to early prototypes, building a clear direction before development begins.

Improve an existing product

New features, flows and interfaces designed without losing consistency with what already exists.

Bring structure to a complex process

Mapping and improving a process that has become too complex, whether internal or customer-facing.

Understand what to do before investing time and budget

UX audits, analysis and workshops to identify opportunities before design starts.

Validate an idea before developing it

Testing with users and prototypes to understand what works while changing direction is still low-cost.

Understand what users really need

Interviews, benchmarking and market research to make decisions based on evidence, not assumptions.

Turn an idea into a product

From problem definition to early prototypes, building a clear direction before development begins.

Improve an existing product

New features, flows and interfaces designed without losing consistency with what already exists.

Bring structure to a complex process

Mapping and improving a process that has become too complex, whether internal or customer-facing.

Understand what to do before investing time and budget

UX audits, analysis and workshops to identify opportunities before design starts.

Validate an idea before developing it

Testing with users and prototypes to understand what works while changing direction is still low-cost.

Don’t see your exact case? Get in touch anyway: every project is different, and we can work out the best way to tackle it together.

Non trovi il tuo caso? Scrivimi comunque: ogni progetto è diverso e potremmo capire insieme il modo migliore per affrontarlo.

— SELECTED WORK

Three case studies

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B2B SaaS platform dashboard designed to consolidate multiple enterprise services

B2B SaaS Platform Product Design

How to consolidate 14 digital products into one B2B SaaS platform.

RESEARCH SERVICE DESIGN UX DESIGN UI DESIGN

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Enterprise Operation and Maintenance dashboard for monitoring renewable energy assets

Operation & Maintenance Platform Product Design

Evolving an enterprise platform that manages thousands of renewable energy assets.

RESEARCH UX DESIGN UI DESIGN

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Mobile app interface designed as part of an omnichannel mobility experience

Omnichannel Mobility Experience UX/UI Design

Designing a coherent experience across mobile app, website and physical network.

RESEARCH SERVICE DESIGN UX DESIGN UI DESIGN

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— ABOUT ME

I’m Marco, a freelance Product Designer (UX/UI) based in Milan.

I help companies and product teams design and improve complex digital products and services, from user research and experience definition to interface design.

Before becoming a freelancer, I worked at large consulting firms, designing enterprise platforms, B2B services and digital products (apps and websites) for national and international organizations. This gave me the opportunity to work closely with stakeholders, development teams and business teams, tackling complex design challenges in structured environments.

Today, I work with companies looking to improve existing products or build new ones, focusing on UX Research, Service Design, UX Design and UI Design.